Privacy Policy – Midland Aesthetics Clinic

1. Information We Collect
We may collect the following types of personal data:
a) Personal Identification Information

• Full name

• Date of birth

• Address

• Email address

• Phone number

b) Medical & Treatment Information
To ensure safe and appropriate aesthetic treatment, we may collect:

• Medical history & medications

• Allergies

• Previous aesthetic treatments

• Photographs before/after treatments

• Consultation forms

• Consent forms

c) Payment Information

• Payment method details (card data is processed securely by our payment provider; we do not store full card numbers)

d) Website/Online Data

• Contact form submissions

• Booking form details

• IP address and basic analytics data (cookies—if applicable)

 
2. How We Use Your Information
We use your personal data for the following purposes:

• To provide aesthetic treatments safely and effectively

• To manage appointments and bookings

• To maintain consultation and consent records

• To process payments

• To contact you about appointments or follow-up care

• To send promotional or marketing information (only if you have opted in)

• To comply with legal, insurance and regulatory obligations

 
3. Legal Basis for Processing
We process your personal data under the following lawful bases:

• Consent – when you agree for us to collect and use your information

• Performance of a contract – providing our treatment services

• Legal obligation – keeping treatment records required for insurance, medical and regulatory purposes

• Legitimate interest – such as contacting you regarding appointments or important updates

 
4. How We Store & Protect Your Information
We store your records securely in line with data protection laws.
We use secure digital systems and password-protected files. Paper records (if used) are stored in a locked environment.
Your data is kept confidential and only accessible by authorised personnel involved in your treatment.
 
5. How Long We Keep Your Data
We retain treatment records for a minimum of 7 years, or longer if required by insurance or medical regulation.
Marketing data is retained until you opt out.
 
6. Sharing Your Information
We do NOT sell or share your data with third parties for marketing.
We may share information with:

• Insurance providers (if required)

• Payment processors

• Medical prescribers (for Botox or prescription-only medications)

• Regulators or legal authorities, if legally required

All third parties must keep your information confidential.
 
7. Your Data Protection Rights
Under the UK GDPR, you have the right to:

• Access the personal data we hold about you

• Correct inaccurate information

• Request deletion of your data (where legally permitted)

• Withdraw consent at any time

• Restrict or object to certain processing

• Request transfer of your data

To exercise your rights, contact us using the details below.
 
8. Marketing Communications
You will only receive marketing content if you actively opt in.
You can withdraw consent at any time by contacting us or using an unsubscribe link (if included in emails).
 
9. Cookies (If Applicable)
If our website uses cookies, they may collect anonymous analytics data.
You can disable cookies in your browser settings.
 
10. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact:
Midland Aesthetics Clinic
Email: midlandclinics@gmail.com
Phone: 07498987188
Address: 56 Postbridge Road, Coventry, CV3 5AF